For founders
An AI logo makerfor founders who need a mark that ships
Turn your name and a short line about your brand into symbol and wordmark directions. Compare them, refine your favorite, and download HD PNG in light and dark.
Start free with 1 creation.
Wordmarks and symbols
Wordmark
The name on its own, in one color, with clear space around it. This goes in the site header and on the first slide.
Symbol
Horizontal lockup
SVG and PNG
Wordmarks and symbols
A logo is a name you can read and a shape you can recognize
A usable logo is two pieces that agree with each other. The wordmark is the brand name, set so it stays readable in a website header, a pitch deck, and an email signature. The symbol is the shape that can stand alone when there is no room for the name: an app tile, a favicon, a stamp, a social avatar.
IconCreator starts from that pair. You give the brand name and a short line about the feeling. You pick a style lane — minimal, geometric, vintage, playful, organic, or modern — and the run returns a set of related directions. Each direction is a lockup you can compare, refine, and download in light and dark.
The point of the set is judgment. One generated picture tells you almost nothing. Ten siblings from the same brief show which silhouette, weight, and type treatment actually belong to the name.
- 01
Write the brief in one breath
Name, who it is for, and three words for the feeling. Add one thing to avoid if you already know the cliché in your category, such as a lightbulb for an ideas product or a leaf for anything vaguely natural. The style lane carries composition. The brief carries the brand.
- 02
Judge the wordmark before the decoration
Cover the symbol with your hand. If the name is hard to read, the direction fails, even when the illustration is attractive. Then cover the name. The remaining shape should still suggest the same brand, with enough padding to sit in a square.
- 03
Keep two, discard the rest
From ten, choose two finalists that could live on a dark slide and on a white page. Refine those. Starting over from a blank prompt throws away the only evidence you have about what the name looks like in type.
- 04
Leave with files a designer can open
SVG is the master: strokes, type, and color can change in Figma or in code. PNG is the delivery file for decks, social, and places that still want a bitmap. A flattened screenshot of a logo is a dead end the first time someone needs it in one color.
What to take away
Four files cover the first month
You do not need a brand book to launch. You need the lockups people will actually place.
Wordmark
The name on its own, in one color, with clear space around it. This goes in the site header and on the first slide.
Symbol
One shape, centered, with margin. This becomes the avatar, the favicon source, and the app icon if you simplify it further.
Horizontal lockup
Symbol and name side by side, aligned so neither one looks stuck on as an afterthought. Use this in decks and email.
SVG and PNG
Keep the vector. Export a transparent PNG for slides and a version on your real background color so you can see contrast before you publish.
Logo maker questions
How is this AI logo maker different from template marketplaces?
Marketplaces sell the same layouts to thousands of shops. IconCreator generates fresh marks from your brand story and lets you compare multiple directions before you commit.
Do I need design software experience?
No. Pick a style, describe your brand, compare directions, and download HD PNG. You can vectorize the result if you need an SVG.
Can I trademark the output?
Trademark eligibility depends on territory, similarity to existing marks, and how you use the design. Run a proper clearance search before filing — we are not a law firm.
What files do I get?
HD and transparent PNG, plus an icon pack with favicon, touch icon and store sizes. SVG is available through the free vectorizer.
Will I get both wordmark and icon?
Yes. Lanes include logotype-first and symbol-first directions so you can see lockups and standalone marks in the same session.
How do I start?
Open a studio and describe your brand. Your first creation is free, and the icon checker, resizer, previewer and brand icon library work with no signup.
