Brand color palettes
252 curated
Startup-ready combinations with accessible hex values, contrast checks, and one-click transfer into Logo Studio or App Icon Studio.
Categories
All palettes ↓All palettes
Questions
How do I use a palette in Logo Studio?
Open any palette and click “Create a logo with these colors.” IconCreator opens Logo Studio with primary, secondary, and surface already filled in.
Are these colors accessible?
Each palette lists WCAG contrast ratios for common brand pairings. Aim for AA (4.5:1) or better when placing text on surfaces.
Can I use these palettes commercially?
Yes. The combinations are curated for inspiration and product branding. Hex values are free to use in your logo, app icon, and marketing.
What makes a good startup color palette?
A clear primary for the mark, a secondary for type or UI chrome, a light surface for backgrounds, and an accent for CTAs — with enough contrast to stay readable at favicon size.
Found a palette you like? Send it straight into Logo Studio.
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